Are PopUps Really Serving You?

You’ve made a decision that you want to learn about something, so you do a Yahoo and google search. You then select one of many results that Google offers and click on it. Then, if the page loads, you get a surprise. Instead of being given helpful content that can help you find out more about your subject, you are presented with a pop up. This is an ad that refuses to be closed no matter how hard you try--until you enter your e-mail address into it. Eventually you just shut down your browser

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